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🔥 The Ultimate Roofing Lead Generation System
🚀 How I Use Buyer Psychology to Flood Your Business With Roofing Leads—Without Door-Knocking or Cold Calling
"Most Roofing Companies Chase Customers. The Smart Ones Attract Them."
Here’s Why Some Roofers Get More Leads (at a Lower Cost) Than you do…
Most roofing companies waste time and money chasing customers using outdated methods:
❌ Door-knocking is dying – People don’t trust random salespeople.
❌ Cold calling is exhausting – Most people ignore unknown numbers.
❌ Buying leads from third-party companies is a waste – You’re competing with 5+ other contractors.
Meanwhile, a small percentage of roofing businesses are getting flooded with leads on autopilot…
What’s their secret?
They understand how homeowners buy.
Most marketing agencies treat roofing leads like a random numbers game—throw enough money at ads and hope for the best.
I take a different approach…
I use buyer psychology and direct response copywriting to track and influence homeowners at each stage of their buying journey:
What is the buying Journey?
🔹 Step 1: Awareness (Problem Realization) – A homeowner notices a leak or storm damage.
🔹 Step 2: Interest (Research & Education) – They Google “roof repair near me.”
🔹 Step 3: Consideration (Comparing Options) – They check reviews & pricing.
🔹 Step 4: Intent (Ready to Buy) – They look for a trusted company and make the call.
🔹 Step 5: Decision (Choosing a Roofer) – They sign the contract.
💡 Here’s the problem:
Most roofers only focus on Step 5—the moment they call a contractor. But by then, they’ve already made up their mind based on what they saw in steps 1–4.
If your business isn’t guiding them through each step of their buying journey, you’re losing leads to the competition before they ever call you.
🔹 SO.. what do I do????
I don’t just run ads—I strategically position your business at every step so that when a homeowner finally decides to get a new roof, YOU are the only choice.
Step 1: Awareness – We Capture Attention Immediately
✔ I run high-converting Facebook, Google, and YouTube ads targeting homeowners in storm-affected, areas you want to grow in, or areas of who search for “roof repair.”
✔ Educational content & videos position your business as the expert.
✔ Tracking pixels tag every engaged homeowner for future follow-ups. What does that mean? I literally track their internet journey and each step they take(clicked on your ad, visited your website, clicked on “call now” but didn’t etc…
Step 2: Interest – We Keep Your Business Top-of-Mind
✔ Retargeting ads follow homeowners who clicked but didn’t convert.
✔ Testimonials & authority-building content increase trust.
✔ Email & SMS follow-ups keep them engaged.
Step 3: Consideration – We Make You the Obvious Choice
✔ Side-by-side comparisons show why you’re better than competitors.
✔ Social proof campaigns highlight customer reviews.
✔ Special offers create urgency—“Book a Free Roof Inspection Before the Next Storm.”
Step 4: Intent – We Get You High-Intent Leads Ready to Book
✔ Appointment booking funnels eliminate friction.
✔ Phone call tracking ensures leads go straight to your team.
✔ Urgency-driven follow-ups push them to take action NOW.
Step 5: Decision – You Close the Sale With No Competition
✔ The homeowner already trusts your brand and has seen your business multiple times.
✔ Instead of price shopping, they come to YOU first.
✔ By the time they call, they’re already pre-sold on working with you.
🔹 Why Other Agencies Fail (And Why I Don’t)
Most marketing agencies:
❌ Have no strategy beyond "running ads."
❌ Waste money on cold, low-quality leads.
❌ Don't understand direct response copywriting—so their ads don’t convert.
How I am different...
I use scientific marketing principles, proven copywriting strategies, and the psychology of buyer behavior to:
✔ Target the right homeowners at the right time.
✔ Use messaging that actually converts.
✔ Guide prospects through their natural decision-making process.
🔹 Let me guess…
❓ "I’ve tried marketing before, and it didn’t work."
That’s because most agencies don’t understand roofing buyers. My system tracks every dollar, nurtures leads over time, and gets you in front of buyers at every stage of their journey.
❓ "What if this doesn’t work?"
Then you walk away—no obligation. But I’m confident that once you see how predictable this system is, you’ll never go back to cold calling or knocking doors.
❓ "What do I need to get started?"
Schedule a 1:1 appointment to see how we can partner together to scale your business today!
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Double Helix Marketing
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